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Our team targets the upper end of the mid-level market, middle class and high income families who prefer the most value for the dollar. Despite the lack of formal regulation, the industry operates in a conservative, understated communication of brand trumpeting. The auto industry operates with little pressure of government regulations and relatively low expectations of social responsibility. The auto industry is one of the three largest industries in the U.S., which dictates the need for a well engineered marketing strategy and long term brand development consistency. These final round numbers tripled the opening round’s baseline marketing costs of $215 million for all teams. In comparison, our team C led the game with a 43% consumer brand preference a similar with marketing expenditures of $690 million. All three market offerings were priced identically for each competing firm and each product began with identical features and marketing budgets.Īt the close of the game, team D was spending $610 million to generate a 13.2% brand preference. Each company produced three products, an economy car, a family sedan and a pickup truck. James StockĪs the Stratsim Automobile Industry simulation began, the market was split equally into four firms A,B,D and our own firm C. Todd Benschneider, Nadia Kaminskaya, Sam Mohammad StratSim Automobile Industry Marketing Simulation Case Study

Consumer Resistance to Superior Technology: General Motors Hybrids, Siri and Video Messaging, Why are We So Slow to Adopt?.Fitbit, IPO Superstar Struggling for Survival.